04 Jun 2018     

COMPUTEX 2018 Opens today and announces ASUS as the Winner of the Best Choice of the Year Award

Asia's leading B2B ICT trade show, COMPUTEX TAIPEI opens today in the Nangang Exhibition Hall 1. The ceremony was started with speeches from the Vice President of Republic of China, Chen Chien-jen; the Chairman of Taipei Computer Association, T.H. Tung; the Chairman of Taitra, James C.F. Huang; Minister of the Ministry of Economic Affairs, Jong-Chin Shen; and the Deputy Director-General, Internal Market, Industry, Entrepreneurship, and SMEs Directorate General (DG GROW), European Commission, Antti Peltomäki. Joining the opening ceremony were more than 250 delegates, dignitaries, and exhibitors’ representatives.

The chairman of TCA, TH Tung stressed the importance of Taiwan's ICT industry, which is vital in making Taiwan a partner to international companies. It is also the top contributor for Taiwan's economic development as 40% of Taiwan’s export is from the ICT industry. It is the industry that can connect Taiwan to the world.

Chairman Tung stated that the ICT industry has built a strong base in semiconductors, computers, internet, and mobile devices. In the future there will be more innovative solutions such as AI, IoT, IoV, blockchain, and fintech. He concluded that ICT industry is constantly changing humans’ lives & productivity and accelerate the global economic development. As a response to the growing ICT trends, the main topics of COMPUTEX this year will be AI, Blockchain, Gaming & VR, 5G, and IoT.

The startup special exhibition, InnoVEX has started since 3 years ago and this year the number of exhibitors has hit a record high of 388 startups from 21 countries. More than 60 speakers and 200 global investors will join InnoVEX for 3 days of exhibition, forums, matchmaking events, demo, pitch, and more.

In addition to holding the opening remarks, the winner of the highest honor of Best Choice Award, the Best Choice of the Year was announced. The winners of the Best Choice Golden Award were handed their trophies by the Vice President during the ceremony.

ASUS Zenbook S UX391 Won Awards with the innovative ErgoLift design improves cooling sound quality, and keyboard ergonomics

The demand for technology arises from humans’ necessity. By understanding the customers’ demands, companies can design their products according to the customers’ needs, such as better design, higher energy efficiency, and improved user experience. For business applications, these can be achieved by software-hardware integration, providing a total solution. AI can also be implemented to generate more add on value and improving competitiveness in more aspects than hardware.

This year’s Best Choice Award is even more popular this year as more than 350 products were registered for the awards. Fulfilling the 3 criteria of functionality, innovation, and market potential, the ASUS Zenbook S UX 391 UA won the highly coveted Best Choice of the Year. It uses the innovative ErgoLift design which improves cooling, sound quality, and keyboard ergonomics. It is also thin and sleek, measuring at 12.9 mm, with minimum bezels, making this product well suited for business users. Their Clam Slim design  which employs a clam shell design on slim or ultra slim notebooks are also gaining popularity, increasing its market potential.

This year’s Best Choice Award is even more popular this year as more than 350 products were registered for the awards. Fulfilling the 3 criteria of functionality, innovation, and market potential, the ASUS Zenbook S (UX391) won the highly coveted Best Choice of the Year. It uses the innovative ErgoLift design which improves cooling, sound quality, and keyboard ergonomics. It is also thin and sleek, measuring at 12.9 mm, with minimum bezels, making this product well suited for business users. Their Clam Slim design which employs a clam shell design on slim or ultra slim notebooks are also gaining popularity, increasing its market potential.

According to Asus, ZenBook S incorporates the innovative new ErgoLift hinge that automatically tilts the keyboard by 5.5° for the ultimate typing comfort. The raised chassis also improves airflow and enhances audio performance. Powered by 8th Generation Intel® Core™ processors and a superfast PCIe® x4 SSD, ZenBook S also features up to a 4K UHD NanoEdge touchscreen, and delivers up to 13.5 hours battery life for all-day performance. For ultrafast connectivity, two of the three USB-C™ ports support Thunderbolt™ 3. ZenBook S features Amazon Alexa support for easy voice-controlled assistance.